Jens Trabjerg is stepping down as Eventmanager of Equitour Denmark

Jens AH

Since 2017 Jens Trabjerg, one of Denmark's most recognized Event Managers, has been organising the successful international equestrian show Equitour Denmark, which is held on Helgstrand's facilities, the Helgstrand Academy close to Aalborg. Unfortunately, it is not possible for Jens to find the time to fulfil Helgstrand’s wish to expand and optimize the use of the facilities at Helgstrand Academy and also use the other facilities at Helgstrand to widen the knowledge of the company and its partners, due to the impending World Championship in Herning in 2022.

Helgstrand took over all activities within Equitour at the beginning of 2020, but the COVID-19 pandemic unfortunately stopped all the new ideas in 2020, that Helgstrand had hoped to present. Helgstrand now hopes to be able to realize these ideas in 2021 with an Event Manager in the lead.

- Right now, the facilities at Helgstrand is used yearly to host Equitour and the Danish Dressage Championship and a few competitions which Uggerhalne Ridingclub hosts. We see a lot of opportunities for these facilities and also for the facilities in Germany and Wellington, US. It can, all put together, give us the unique opportunity to promote both Helgstrand and also Helgstrand Jewellery, Kingsland Equestrian, Riding Arena Robots and other partners to the rest of the world, tells the new commercial director at Helgstrand, Anders Bjørnstrup Bech.

- It has been an absolute pleasure to establish Equitour and not only welcome national and international riders to Uggerhalne, but also to establish new opportunities such as the Danish Riding Federation’s Ridingschool Cup competition and also the recognized Almased Dressage Amateurs tournament, that very fast became a great success. I look forward to still taking part on the sideline and then I look forward to devoting my time to World Cup Herning and also the World Championship in Herning 2022, where the planning has really started, Jens Trabjerg tells.

- We are very sad to have to say goodbye to Jens Trabjerg, since he has made a terrific job and really has promoted the Helgstrand brand out to the world, with the organization of a highly accomplished and internationally recognized set-up. But we also know and understand that Jens has to devote all his time to the World Championship and we are very happy that we will still be able to have his help and experience to lean on when needed, Andreas Helgstrand tells.

Due to Jens stepping down as organiser, Helgstrand has now decided to apply for an Event Manager that can help fulfil the ambitions which Helgstrand has and in general push the development of the leading equestrian company and the events.

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