Helgstrand as the main sponsor of the World Championships 2022
Denmark has become one of the leading nations within the equestrian industry – we really proved that, as Herning was honoured to become the hosting of the four-times World Championships in 2022 – namely the ECCO FEI World Championships 2022 Herning Denmark with World Championships in showjumping, dressage, vaulting and para-dressage – thereby the four biggest disciplines within equestrianism.
It was a Saturday evening when the danish show organizer was awarded the hosting by FEI – the international equestrian federation. This was certainly a festive evening, where champagne was floating and the Danish news streams were overwhelmed by the many visitors. Especially on social media, the news spread with euphoria, and the comment fields couldn’t keep up.
- We are looking very much forward to putting Denmark on the global map and join the sensation when the World Championships take place in Herning, Andreas says and continues: The World Championships are very important for Denmark and we will of course be very supportive, trying to create as big and impressive an event as even possible.
- The huge support we get from all other Danish actors in the industry is very remarkable, Casper Cassøe states. Cassøe is, together with Jens Trabjerg, the organizer of Herning2022. He continues: We experience a full endorsement from everyone in so many ways. It is really nice, especially in these difficult times – so we really look forward to the World Championships in August 2022.
Have a look into the Helgstrand universe
In August 2022, everyone from the equestrian world will look towards Herning, that in fact is as a city that is used to having both national and international guests from the horse-industry – Herning will tough really have to turn up the hospitality as several of people will flock to the location. This big audience is seen by Helgstrand as a great opportunity to let more people gain knowledge about the many different areas of business in Helgstrand. Helgstrand will raise a big VIP lounge just outside the big arena. This is supposed to be a place where all of the many businesses of the Helgstrand group are being presented. Eventually, this is becoming a wide selection as a result of the latest acquisition of majority shares in Kingsland Equestrian and the exciting investment in Riding Arena Robots.
- We are soon starting to plan the concept of the Helgstrand VIP lounge. The facilities that are being presented for us, look incredible. Our aim is to advantageously use these facilities to become visible throughout the whole championship. This prominence is important to us, but the same is the fact, that we can help and support the World Championships in Herning, Andreas says.
The main sponsorship includes several elements: Helgstrand Dressage will be the named sponsor of the big VIP lounge at the main arena: HELGSTRAND VIP-LOUNGE. Additionally, Helgstrand Dressage will be the presenting sponsor for several of the competitions within the dressage championship at the Stutteri Ask Stadium. And finally Helgstrand Dressage will also be the presenting sponsor of several of the showjumping competitions at the same location.