Helgstrand Dressage expands their organization with a new commercial director
Anders Bjørnstrup Bech comes from a position as director and partner in the brand bureau Clienti A/S and is now stepping in as commercial director at Helgstrand the 1/8-2020.
Anders has throughout his career worked in communication with a special focus on business development, branding and sales – at the latest as one of the founders of Northern Jutland’s largest brand bureau Clienti A/S. His knowledge and experience shall now be used to develop the commercial activities at Helgstrand Dressage ApS.
Through a good dialogue with Andreas and Marianne Helgstrand and Waterland Private Equity who today co-owns Helgstrand Dressage, a new position as a commercial director is established at Helgstrand in which Anders Bjørnstrup Bech will be responsible.
”Both Waterland and I are looking very much forward to Anders being a part of the team and we are very pleased that it went through successfully. Both in terms of chemistry and competence we are sure that we have found the right match, Andreas Helgstrand tells, who in 2008 founded Helgstrand Dressage together with his wife Marianne Helgstrand and in 2018 they sold a part of the company to Waterland Private Equity.
Andreas Helgstrand continues; ”We are working on several new options in terms of acquisition and cooperation that can strengthen our position worldwide and that include other activities around the horse. In order to develop these activities, we were in need of a qualified profile, in which we have now found and this is a part of reaching our ambitions.”
Anders Bjørnstrup Bech finishes: ”After having worked with varies types of companies on an advising level through the years, I look very much forward to use my knowledge and experience in this new position and become a part of Helgstrand. New and exciting challenges await now that the whole world is our market. Andreas and Marianne have created something unique in the equestrian world and the potential that lies here for further business expansion is something I look forward to being a part of turning in to reality”.
Anders Bjørnstrup Bech will still keep his board positions in Aalborg Boldspilklub A/S (AaB), PAVA Produkter A/S, and in Clienti A/S.